Augmented reality, or AR, is a digital technology, which makes changes to a person’s perception of their physical surroundings, when viewed through a particular device. The technology has similarities with virtual reality, but AR does not replace the real-world environment, but augments it by overlaying digital components.
To date, perhaps the most notable example of an augmented reality app is Pokemon Go. However, the technology extends beyond the gaming world and into the world of marketing. Here, marketers will usually use AR to add graphics or useful information to an environment viewed through a compatible device.
Typically, augmented reality is experienced through a smartphone, tablet, or similar device. As a result, it is less expensive for the consumer than most virtual reality-enabled headsets or devices. In many cases, AR also works hand-in-hand with other mobile technologies, including cameras and GPS tracking.
Image by Gerd Altmann from Pixabay
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Kazeem Olugbade, ProFM, is a facility management professional who has extensive knowledge and skills in the subject areas.
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