Virtual reality technology typically involves the use of a VR headset, which helps to immerse a user in a digital environment. Through the use of images, sounds and other physical sensations, the user is essentially placed within a virtual world, which they can move around and, in some cases, interact with in other ways. The VR technology has similarities with Augmented reality.

Although VR has a long history, it has come to the forefront of mainstream consumer technology in recent times, thanks to high-powered VR headsets produced by the likes of Samsung and Sony, as well as lower-cost options from the likes of Google. The uses include gaming, watching interactive videos, viewing 360 degree images and more.

While many virtual reality applications centre around entertainment, the technology is also being utilised by marketers in a number of interesting ways. For example, VR headsets can allow marketers to go beyond providing basic images, allowing users to actually ‘experience’ the product they are being sold. Additionally, many businesses are experimenting with VR-based user interfaces, replacing traditional computer or mobile interfaces.

Image by Florian Pircher from Pixabay

Reference

https://www.revfine.com/virtual-reality-travel-industry/